Winning strategies for go-to-market success

Maximising the chances of product launch success is a complex business – combining an understanding of the addressable market and product fit, while settling on the right business model and a savvy pricing strategy.

In this video from our online workshop moderated by Simon Scott you will learn from Hazel Savage of Musiio by SoundCloud and Chantal Epp of ClicknClear who’ve been through it all – and Charles Brown of University of Westminster to bring an academic view.

About Music Technology UK

Music Technology UK’s mission is to drive recognition of the UK as a global leader in music tech innovation. It stands side by side with the UK’s world-leading music industry to maximise opportunities for investment and growth. By building innovative and productive partnerships with music industry stakeholders and supporting new and existing initiatives, Music Technology UK aims to create greater value for all.


Matt Cartmell –

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